About
15+ years driving product and e-commerce strategy at Dell Technologies. Proven track record converting offline revenue to digital channels, leading cross-functional teams, and shipping data-informed roadmaps that scale.
Background includes 10 years in program leadership (nonprofit/foundation sector), where I honed skills in user research, outcome-based metrics, and stakeholder alignment under resource constraints—directly applicable to lean product environments.
Core PM Competencies
Product Strategy & Roadmapping
Led multi-year e-commerce transformation at Dell, converting $40M+ offline sales to online channels. Built prioritization frameworks balancing customer needs, business goals, and technical feasibility. Experience shipping in both resource-rich (enterprise) and resource-constrained (nonprofit) environments.
Discovery & Validation
10 years conducting user research and iterative program design serving 3,000+ participants. Applied qualitative insights and quantitative metrics to inform program pivots—same methodology I bring to product discovery and feature validation.
Cross-Functional Leadership
Managed dependencies across sales, marketing, operations, and engineering teams in matrixed organizations. Comfortable navigating ambiguity, building consensus with competing priorities, and shipping results when alignment is hard-won.
Metrics & Outcomes
Built measurement frameworks for both revenue goals (e-commerce conversions, CAC, LTV) and impact goals (program completion rates, longitudinal outcomes). I focus on leading indicators that inform iteration, not just lagging metrics that report results.
AI-Assisted Product Development
Daily user of AI for workflow automation, competitive analysis, requirements documentation, and rapid prototyping. This portfolio site was built using AI-assisted development—demonstrating how I integrate tools to accelerate product cycles without sacrificing quality.
Why Cross-Sector Experience Strengthens PM Work
Most PMs optimize within a single context. I've shipped products in corporate (Dell), nonprofit, and foundation environments—each with different incentive structures, user needs, and success definitions. This gives me pattern recognition for:
- Building for diverse user segments with conflicting needs
- Prioritizing when "everything is critical"
- Communicating roadmaps to non-technical stakeholders
- Finding product-market fit in ambiguous markets
Selected Achievements
- E-commerce transformation (Dell): Converted $40M+ offline sales pipeline to digital channels through strategic roadmap execution
- Program launch & scale: Raised $650K in funding; designed and launched youth development programs serving 3,000+ students with measurable completion and outcome metrics
- Stakeholder management: Navigated complex ecosystems including corporate leadership, foundation boards, community partners—skills that translate directly to PM stakeholder alignment
What I'm Building Now
- This portfolio site — Example of AI-assisted product development with documented decision-making process
- Open product case studies — Demonstrating discovery, prioritization, and execution frameworks
- Career transition coaching — 1:1 sessions helping professionals level up (side project, not primary focus)
Let's Talk Product
I'm actively pursuing Senior Product Manager roles where cross-functional leadership, strategic thinking, and outcome-focused execution matter. If you're hiring for a PM who can bridge technical and business stakeholders, think strategically about roadmaps, and ship iteratively—let's connect.
